Dr Zaheer Hussain

Research and Teaching Blog

Data for sale: Data tracking is a common practice

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According to a study conducted by the university of Oxford as covered by Wired Magazine – ‘My Identity for Sale’ (http://www.wired.co.uk/magazine/archive/2014/11/features/my-identity-for-sale), it’s very easy to identify individuals even when data is anonymised. De-anonymising is even easier when the data is merged with other databases (e.g., purchasing).

The article states that companies are selling your data to others, who then merge the data with other mega-databases thereby identifying you individually and revealing enormous information about your life.

This is all happening quietly without fully informing the public amidst a context of data being lost, sold, combined with other data, and the abuse of the publics right of privacy.

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